SEO migrations in Ipswich QLD
Website migration SEO in Ipswich
Moving to a new website, domain or platform? We plan the move so Google can follow it, which helps protect the rankings and search traffic you have already built up.
Your redirect map
Example
/services/plumbing.html
→
/plumbing/
301
/about-us.php
→
/about/
301
/shop/category/boots
→
/boots/
301
/contact-us
→
/contact/
301
Every old web address gets pointed to its new home, so visitors and Google never hit a dead end.
When you need it
What counts as a website migration
If your website is about to change in a big way, it’s worth getting the SEO side planned first.
What counts as a migration?
Any big change to where your pages live or how your site is built. These are the most common.
01
A new domain name
Moving to a new web address, for example after a rebrand.
02
A new platform
Changing what your site runs on, such as Wix to WordPress.
03
A website redesign
A new look often brings new menus, new pages and new web addresses.
04
Merging websites
Bringing two or more sites into one, so their pages need a single new home.
05
A new page structure
Renaming or moving pages, even when the domain stays the same.
Why it matters
Why website migration SEO matters
Google ranks web addresses. Change them without a plan and your rankings can go with them.
Every page on your current site has built up some trust with Google over time. When those pages move, Google needs clear signs showing where each one has gone. Without them, it treats the new pages as brand new and starts again.
Even a well-run move can cause a short dip while Google catches up. Careful planning helps keep that dip small and short, and makes sure nothing important gets lost along the way.
The best time to talk to us is before any work starts on the new site. Problems are much easier to fix in planning than after launch.
What’s included
What’s included in an SEO migration
An SEO migration is a one-off project with a clear finish. Here is what we look after at each stage.
Planning
✓ Record every page on your current site
✓ Note which pages bring in traffic and links
✓ Agree on the new structure with you
Before launch
✓ Match each old address with its new page
✓ Check titles and content carry across
✓ Test a staging copy of the new site
Launch day
✓ Put the redirects live and test them
✓ Check Google can crawl the new site
✓ Submit the new sitemap to Google
After launch
✓ Watch rankings and traffic closely
✓ Fix broken links and missed redirects
✓ Report back to you in plain English
Working together
Working with your web developer
You don’t need to change who builds your website. We look after the search side and work alongside them.
Your web developer
Builds the new site
■ Design, layout and features
■ Moving your content across
■ Setting up hosting and the domain
+
SEO Ipswich
Protects your search traffic
■ The redirect map and testing
■ Titles, headings and page checks
■ Watching Google after launch
Questions
Questions about website migrations
Something else on your mind? Call 0485 008 005 or fill in our contact form.
Will my rankings drop after a migration?
A short dip is common, even when a move goes well, while Google re-reads the site. Good planning helps keep it small. Nobody can promise there will be no change at all.
When should I contact you?
As early as you can, ideally before building starts. It is much easier to plan the move than to repair it afterwards.
We’ve already moved. Can you still help?
Yes. If your traffic dropped after a move, we can find missed redirects and other problems, then fix what can be fixed.
Do you build the new website?
We look after the SEO side of the move and can work with whoever is building your new site.
Is an SEO migration a one-off cost?
Yes. It is a set project with an agreed scope and a clear end. Your free quote spells out what is included.
What is a 301 redirect?
It is an instruction that sends people and Google from an old web address to the new one, and tells Google the move is permanent.
Related services
Services to pair with an SEO migration
Related service
SEO Audits
Not sure what shape your site is in? Start with a full check before the move.
Related service
Ecommerce SEO
Moving an online store? Keep category and product pages ranking after launch.
Talk to us before your website moves
Tell us what is changing and when. We’ll review your current site and send a free quote for the move. There’s no obligation.
info@seoipswich.com.au
Monday to Friday, 9am to 5pm